The Man Company, a premium men鈥檚 grooming brand owned by Emami, has partnered with Unicommerce to streamline its e-commerce operations and enhance quick commerce fulfilment across its range of products. This collaboration is aimed at improving multi-channel order processing and warehouse management through Unicommerce鈥檚 flagship platform, Uniware.
The integration will enable The Man Company to automate order processing across its brand website, marketplaces, and quick commerce platforms, significantly reducing the order-to-shipment cycle and ensuring faster, error-free deliveries. In addition, improved warehouse efficiency will help the brand keep pace with the growing demand for personal care products among Indian men.
India鈥檚 male grooming market is projected to grow at a compound annual growth rate of 11.06 per cent, reaching an estimated value of USD 1.84 billion by 2029. Driven by rising self-care awareness and celebrity influence, the category is witnessing increasing traction among consumers, particularly in the digital-first space.
Unicommerce鈥檚 solutions will also streamline the returns management process, allowing customers to experience faster issue resolution without the need to engage with support channels for every query.
Zairus Master, CEO of The Man Company, stated, 鈥淚ndian men are becoming more conscious of their appearance. With rising demand, seamless fulfilment and delivery are now as crucial as product quality.鈥�
Kapil Makhija, MD and CEO of Unicommerce, added, 鈥淓-commerce has become a vital channel for both D2C and legacy brands. With men鈥檚 grooming emerging as a growth sector, we are excited to support The Man Company鈥檚 expansion.鈥�
Helios Lifestyle, which owns The Man Company and was recently acquired by Emami, offers a wide array of grooming products鈥攆rom skincare and haircare to beard grooming, shaving essentials, fragrances, and tools. Though digital-first, the brand also operates through offline retail formats, including its own experiential stores, large format outlets, hypermarkets, and supermarkets.
India鈥檚 evolving e-commerce landscape, with its sharp shift toward quick commerce鈥攑romising deliveries within 10 to 30 minutes鈥攈as transformed customer expectations. While this creates challenges in logistics and inventory management, Unicommerce鈥檚 robust infrastructure is poised to equip brands like The Man Company with the speed, accuracy, and agility needed to succeed in the fast-paced online retail environment.
