Top Challengers 2013-14 - Pidilite Industries Ltd

01 Jul 2014 CW Team

鈥漌e always follow continuous improvement in all our processes.鈥� - Sanjay Bahadur, Global CEO, Construction Chemicals Division, Pidilite Industries Ltd.

Pidilite offers an incredible combination of consistency and novelty. While it has been steady on financial parameters, it has always been innovative in product offerings.

Innovations in solutions go hand in hand with the popularity of its product offerings such as Fevicol, Fevikwik, Fevistik Dr. Fixit and M-Seal. Even the idea of opening stores under the brand name Hobby Ideas is yielding robust returns.

"Our growth mantras in the last year have focused on innovations in products, new product launches and intense connect with contractors," says Sanjay Bahadur, Global CEO, Construction Chemicals Division, Pidilite Industries Ltd.

"Besides these, we always follow continuous improvement in all our processes. Our connect with a larger number of contractors and builders showcasing the differentiating factors of our products and solutions helped us achieve this growth."

It is continuous innovation that came to Pidilite's rescue in the previous fiscal. "We continuously innovate, do applied research and showcase the value of our products to contractors," says Bahadur. "This has helped us continuously grow, including last year." Excited about upcoming growth in housing and construction, the company is stepping up skill upgrades on a large scale to increase product penetration.

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