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Infra.Market, India鈥檚 leading building materials platform, is redefining its presence in the wood panels segment through a bold, innovation-led strategy combining manufacturing strength, product diversity, and digital reach. The company has recently acquired two key facilities in Rudrapur and Yamunanagar, significantly scaling its production capabilities in laminates, plywood, and MDF. State-of-the-Art Facilities Driving Growth The Rudrapur plant specialises in laminates and Medium Density Fibreboard (MDF), while Yamunanagar houses plywood manufacturing. Both are strategically located in North India鈥檚 industrial heartlands鈥攐ffering access to raw materials, skilled labour, and a robust supply ecosystem. The plants carry certifications including ISO 9001:2015, ECO Mark, Green Guard, FSC, and ISI, ensuring quality, compliance, and sustainability. Production capacity at these sites includes: 21,667 sq. m of plywood 12,672 laminate sheets MDF capacity expanded from 341 CBM to 900 CBM daily This manufacturing muscle underpins Infra.Market鈥檚 ambitions to be a category-defining force in India鈥檚 $5.1 billion wood panel market. Seasoned Leadership, Strategic Expansion The vertical is led by Mr Shekhar Chandra Sati, a seasoned industry leader with over 30 years of experience, particularly in growing the MDF segment. Since assuming leadership in March 2023, he has built a network of 1,000+ dealers supported by a 300-strong sales force, enabling robust distribution across B2B and OEM sectors. Digital-First Model with Dealer-Led Growth Infra.Market鈥檚 approach enables dealers to enhance profitability by tapping into cross-category demand. For instance, dealers involved in projects using Infra.Market鈥檚 concrete, walling, or ceramic products can easily upsell wood panels as construction progresses. Moreover, dealers gain access to high-margin products such as decorative laminates and hardware. Infra.Market鈥檚 digital platform connects dealers with architects, contractors, and carpenters, ensuring improved lead generation and engagement. A proactive sales team further captures project-based demand, solidifying the brand鈥檚 on-ground reach and loyalty. Capturing a Rapidly Growing MDF Opportunity 鈥淢DF is at the forefront of India鈥檚 wood panel transformation,鈥� said Aaditya Sharda, Co-Founder, Infra.Market. With our manufacturing scale, product innovation, and dealer network, we are well poised to lead the next phase of growth in this space. The Indian MDF market is witnessing a sharp shift, as customers opt for this cost-effective, sustainable, and versatile material over traditional plywood. Already growing at a 15% CAGR, MDF鈥檚 market share is set to rise significantly鈥攎oving from a 20:80 MDF:plywood ratio to 50:50 by 2030. MDF鈥檚 advantages鈥攑recision cutting, minimal wastage, design adaptability鈥攁re gaining traction among architects, OEMs, and interior designers. Demand is further bolstered by value-added variants like moisture-resistant, pre-laminated, and fire-retardant MDF. Infra.Market: A Modern Manufacturing Powerhouse Founded in 2016, Infra.Market is leveraging technology to modernise the construction value chain. With over 10,000 retail touchpoints, 30+ flagship stores, and 250+ manufacturing units, the company offers a comprehensive portfolio of more than 15 product categories, spanning concrete, steel, tiles, MDF, modular kitchens, appliances, and more. As India鈥檚 wood panel landscape evolves, Infra.Market is not just meeting demand鈥攊t鈥檚 shaping it, while generating employment, advancing sustainability, and championing innovation in infrastructure.