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The Indian tiles industry is growing and the product portfolio widening with the addition of newer varieties of wall, floor and vitrified tiles. 鈥淭his transition is owing to increasing demand for value-added products and a better lifestyle,鈥� says Kamlesh Patel, Chairman and Managing Director, Asian Granito India (AGL). 鈥淭he launch of specialised tiles based on the area of application, competitive pricing, exposure to global living standards and rising disposable incomes with technological advancements have accelerated the shift towards advanced flooring options.鈥� Technologically advanced flooring products are a boon as they offer a wide variety of choices in materials, designs, colours, finishes, and sizes. As Amit Shah, Managing Director, Classic Marble Company (CMC), says, 鈥淓ngineered marble is not only visually gratifying but also extremely tough, making it suitable for all kinds of flooring applications.鈥� Conventional flooring is permanent, long term and has few design options. However, Mukesh Savlani, CEO, Welspun Flooring, says, 鈥淏ecause of recent technological developments in manufacturing surface materials, new-age flooring like stone polymer composite tiles has been well-accepted by global customers as it is lightweight, easy to install and replace, easy to maintain and customisable easily in terms of design.鈥� Alok Agarwal, CMO, Orient Bell, too, points to the continuous technological development in conventional flooring. 鈥淲e all have flooring at home and do not want to uproot it before putting a tile. For those who want superior strength and design while still keeping the tile affordable, we have the Valencica series.鈥�