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H&M, a Swedish retailer, will introduce home design products in India
15 Mar 2022
H&M is preparing to introduce its home decor and accessories products in India next month, including dinnerware and bed linen. It will also be implemented as a shop-in-shop concept in H&M's current store in Ambience Mall in Delhi later this year, according to the business. The H&M HOME collection includes everything from bed linen and crockery to a variety of textiles, according to the business. 鈥淔ollowing a successful year in 2021, we are excited to start the year with the launch of H&M HOME in India. There is a great deal of interest in interiors and design, and our customers have often asked for interior products in line with H&M鈥檚 business concept of 鈥榝ashion and quality at the best price in a sustainable way鈥�. We see huge potential in India and look forward to introducing H&M HOME to existing and new customers across the country,鈥� H&M India Country Sales Manager Yanira Ramirez said. H&M opened its first store in India in 2015, under the FDI policy for single-brand retail, and now has 48 locations. The brand is also available on Myntra and the company's website. In addition to H&M and H&M HOME, the Group also sells Arket, Afound, Weekday, and Monki. H&M HOME debuted online in 2009 and is currently available in most of the company's online territories, as well as standalone H&M HOME Concept Locations and shop-in-shops within H&M stores.
