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Driven by a philosophy of serving the industry, BICES 2011 will be characterised by an extensive scope of exhibitors on display, internationalised exhibitors, professional visitors and versatile programmes.Date: October 18-21, 2011 Venue: Beijing, China Organiser: China Construction Machinery AssociationChina Construction Machinery Assocation, the organisers of Beijing International Construction Machinery and Building Material Machinery, Mining Machinery Exhibition and Seminar will organise BICES 2011 from October 18-21, 2011 at the Beijing Jiuhua International Exhibition Center in Beijing. They will also launch 2011 China International Commercial Vehicle Exposition (IVEX 2011), which will be co-located with BICES 2011 together with China Machinery Industry Federation (CMIF).The exhibits at BICES 2011/IVEX 2011 will include construction, building and mining machinery, trucks, buses, special vehicles and special refitted vehicles, etc. The co-organisers of BICES 2011 are China Construction Machinery Co Ltd and CCPIT Machinery Sub-council. The International Partner is Association of Equipment Manufacturers (AEM) which is in-charge of the recruitment work of exhibitors in North America and organises work of overseas visitors around the world.A platform for developmentBICES 2011/IVEX 2011 will improve their on-site services to exhibitors and visitors, increase efficiency of on-site operation, improve traffic plans according to the characteristic of the venue, enlarge the hardened area in outdoor venue, devote more efforts to invite direct users, make innovations in service mode, improve emergency plans, provide visitors with best convenience facilities. As an industry-led famous exhibition, BICES will be a platform to help exhibitors realise their vision of development. The exhibition has been gradually playing the role of exchange ambassador of Chinese and foreign construction machinery industry, simultaneously devoting efforts to building a stage to show the development of world construction machinery brand.Creating valueBICES is the first exhibition approved by UFI in construction machinery industry in China. With nearly two decade experience and development, It has closely integrated with the world's construction machinery industry. It has from time to time, reported on changing market trends and tendencies; creating best common value for exhibitors and visitors.Unparalled opportunitiesBICES 2011 will focus on new requirements and expectations of the industry to become a world-class brand exhibition. The Chinese market, where construction machinery industry increases 10 per cent annually, provides endless business opportunities and, is growing to be the most important market of the world construction machinery industry. BICES will thrive under this fertilised soil to step from a local to a world-class exhibition. The exhibition will build a closer cooperation with AEM and extend it to further areas and range. It will continue to obtain supports from industry associations in Britian, Japan, South Korea, Brazil, Spain, Turkey, etc and focus on promotion in Southeast Asia, Middle-east Asia, South America, the Commonwealth of Independent States and other regions.Green themeThe theme of BICES/IVEX 2011 is 'Build the World of Green'. 'Green' summarises 'Low-Carbon, Energy Saving, Safe and Environment Protection.' It is the guiding ideology of recent development policy of national economy and, the leading tendency of the world construction machinery and commercial vehicle industry. The Chinese Government has put great efforts on emission reduction and the implementation of the environment protection policy. As the second largest economic entity in the world, China will provide opportunities to the industry-leading companies all around the world.A cradle for developmentBICES/IVEX will adorn the exhibition with cultural elements. It will promote machinery culture to attract more machinery lovers and public visitors. It will also create an atmosphere of culture for building exhibitors' brands. BICES/IVEX will thus become a cradle to develop young professionals of the industry.