CASE CE appoints Shalabh Chaturvedi as MD for India & SAARC
22 Jun 2023
2 Min Read
CW Team
CASE Construction Equipment, a brand of CNH Industrial, has appointed Shalabh Chaturvedi
as Managing Director for India and the SAARC region, with effect from June 01, 2023.
Chaturvedi has been with CNH Industrial for over a decade, having held a variety of leadership
positions across the commercial, industrial and R&D functions within the Construction
Equipment segment of the company. Most recently, he served as a Global Quality & Reliability
Director, where he was responsible for current and new product quality, reliability and validation
methods, covering all construction equipment manufactured in plants spread across the USA,
Brazil, Italy and India.
With nearly two decades of experience in the Indian construction equipment landscape and
exposure to global best practices, Chaturvedi will be responsible for the strategic and
sustainable expansion of the CASE Construction Equipment brand in the region.
鈥淲e congratulate Shalabh on his new role as Managing Director,鈥� said Alexander Markov, Vice
President CNH Industrial Construction Segment in Africa, Middle East and Asia Pacific.
鈥淪halabh has a proven track record of successfully leading and developing businesses. I am
confident that he will bring his extensive experience to bear in his new role, to further expand
the CASE Construction Equipment business in India and the SAARC region.鈥�
Chaturvedi commented on his appointment: 鈥淭his is an exciting opportunity to lead a dynamic
team and further strengthen CASE's position in the industry. With CNH Industrial鈥檚 Customer
First approach, we aim to provide construction businesses with the best solutions for their
applications. I鈥檓 very optimistic about the opportunity to leverage our India footprint to achieve
Growth Together, not only in the subcontinent but also globally. I am looking forward to the
journey, which I undertake with the spirit of innovation while keeping it simple for which CASE is
renowned.鈥�
Prior to joining CNH Industrial, Chaturvedi held various positions at Larsen & Toubro (L&T). An
alumnus of the Indian School of Business, he holds an MBA in Strategy and Marketing and a
Bachelor of Technology in Mechanical Engineering.
A global leader in construction equipment since 1842, CASE has been present in India since
1989. It has consistently remained a market leader in the vibratory compactor segment and a
leading player in the backhoe loader segment, since inception. The company produces Made-
in-India products in its state-of-the-art manufacturing facility in Pithampur, Madhya Pradesh for
the domestic and export markets in over 105 countries.
CASE Construction Equipment, a brand of CNH Industrial, has appointed Shalabh Chaturvedi
as Managing Director for India and the SAARC region, with effect from June 01, 2023.
Chaturvedi has been with CNH Industrial for over a decade, having held a variety of leadership
positions across the commercial, industrial and R&D functions within the Construction
Equipment segment of the company. Most recently, he served as a Global Quality & Reliability
Director, where he was responsible for current and new product quality, reliability and validation
methods, covering all construction equipment manufactured in plants spread across the USA,
Brazil, Italy and India.
With nearly two decades of experience in the Indian construction equipment landscape and
exposure to global best practices, Chaturvedi will be responsible for the strategic and
sustainable expansion of the CASE Construction Equipment brand in the region.
鈥淲e congratulate Shalabh on his new role as Managing Director,鈥� said Alexander Markov, Vice
President CNH Industrial Construction Segment in Africa, Middle East and Asia Pacific.
鈥淪halabh has a proven track record of successfully leading and developing businesses. I am
confident that he will bring his extensive experience to bear in his new role, to further expand
the CASE Construction Equipment business in India and the SAARC region.鈥�
Chaturvedi commented on his appointment: 鈥淭his is an exciting opportunity to lead a dynamic
team and further strengthen CASE's position in the industry. With CNH Industrial鈥檚 Customer
First approach, we aim to provide construction businesses with the best solutions for their
applications. I鈥檓 very optimistic about the opportunity to leverage our India footprint to achieve
Growth Together, not only in the subcontinent but also globally. I am looking forward to the
journey, which I undertake with the spirit of innovation while keeping it simple for which CASE is
renowned.鈥�
Prior to joining CNH Industrial, Chaturvedi held various positions at Larsen & Toubro (L&T). An
alumnus of the Indian School of Business, he holds an MBA in Strategy and Marketing and a
Bachelor of Technology in Mechanical Engineering.
A global leader in construction equipment since 1842, CASE has been present in India since
1989. It has consistently remained a market leader in the vibratory compactor segment and a
leading player in the backhoe loader segment, since inception. The company produces Made-
in-India products in its state-of-the-art manufacturing facility in Pithampur, Madhya Pradesh for
the domestic and export markets in over 105 countries.
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