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In a bid to cater to the burgeoning electric vehicle (EV) segment, Apollo Tyres has joined forces with NATRAX, India's premier automotive testing and certification agency, to develop a dedicated testing facility. This state-of-the-art track will focus on evaluating and enhancing the performance, durability, and safety of tyres designed exclusively for electric vehicles. The exponential growth of the EV market has spurred a demand for tyres that can withstand the unique challenges posed by electric propulsion systems. EVs often exert higher torque and demand superior traction, placing increased stress on tyres compared to conventional vehicles. Therefore, there is a pressing need for tire manufacturers to innovate and develop products tailored to the distinct requirements of electric mobility. By leveraging NATRAX's expertise in automotive testing and Apollo Tyres' proficiency in tyre manufacturing, this collaboration aims to address these challenges head-on. The dedicated test track will serve as a platform for rigorous evaluation, allowing engineers to fine-tune tyre designs for optimal performance, efficiency, and longevity in electric vehicles. This initiative underscores Apollo Tyres' commitment to staying at the forefront of innovation in the automotive industry. By investing in cutting-edge research and development, the company aims to deliver superior products that meet the evolving needs of the market. Additionally, this collaboration aligns with India's vision of promoting sustainable transportation solutions and reducing the carbon footprint of the automotive sector.