Luharuka Media Renamed as DhanSafal Finserve
27 May 2025
1 Min Read
CW Team
Luharuka Media & Infra Limited has officially changed its name to DhanSafal Finserve Limited. The transformation represents a strategic shift towards inclusive financial services, combining a renewed identity with a broader mission of enabling financial empowerment.
The name DhanSafal blends 鈥淒han鈥� (wealth) and 鈥淪afal鈥� (success), encapsulating the company's vision of enabling successful financial journeys for its customers. The rebranding marks a fresh chapter in the company鈥檚 growth story, with a sharper focus on responsible lending, digital platforms, and customer-first values.
Over the coming weeks, the company will transition all brand assets, including signage, digital platforms, and communication channels, to the DhanSafal identity. Outreach campaigns will ensure a seamless shift for customers and stakeholders.
Under its new name, DhanSafal Finserve Limited will continue to provide a range of retail financial products, including personal and business loans, with an emphasis on flexibility and accessibility for underserved communities across India. The company aims to be a trusted financial partner for individuals seeking stability and opportunity.
This rebranding aligns with DhanSafal鈥檚 broader goal of bridging traditional banking gaps with ethical, technology-led solutions across the country.
Source:Press release issued by DhanSafal Finserve Limited
Luharuka Media & Infra Limited has officially changed its name to DhanSafal Finserve Limited. The transformation represents a strategic shift towards inclusive financial services, combining a renewed identity with a broader mission of enabling financial empowerment.The name DhanSafal blends 鈥淒han鈥� (wealth) and 鈥淪afal鈥� (success), encapsulating the company's vision of enabling successful financial journeys for its customers. The rebranding marks a fresh chapter in the company鈥檚 growth story, with a sharper focus on responsible lending, digital platforms, and customer-first values.Over the coming weeks, the company will transition all brand assets, including signage, digital platforms, and communication channels, to the DhanSafal identity. Outreach campaigns will ensure a seamless shift for customers and stakeholders.Under its new name, DhanSafal Finserve Limited will continue to provide a range of retail financial products, including personal and business loans, with an emphasis on flexibility and accessibility for underserved communities across India. The company aims to be a trusted financial partner for individuals seeking stability and opportunity.This rebranding aligns with DhanSafal鈥檚 broader goal of bridging traditional banking gaps with ethical, technology-led solutions across the country.Source:Press release issued by DhanSafal Finserve Limited
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