Birla Estates launches T20 2025 campaign with RCB icons

04 Apr 2025 CW Team

Birla Estates, a subsidiary of Aditya Birla Real Estate, has unveiled its T20 2025 campaign鈥擡very sq.ft. tells a story鈥攆eaturing RCB stars Virat Kohli, Bhuvneshwar Kumar, and Krunal Pandya. Elevating its long-standing association with cricket, the company is now a Principal Sponsor of Royal Challengers Bengaluru for the season.

The campaign comprises three digital video assets by McCann, highlighting emotional parallels between Chinnaswamy Stadium and Birla homes鈥攕paces where every square foot holds meaning. From the gravity-defying catches on the field to heartwarming moments at home, the campaign underscores the essence of life鈥檚 stories through the hashtag #StoriesPerSqFt.

Anitha Krishnan, Head of Marketing at Birla Estates, said the campaign resonates with homebuyers鈥� aspirations, aligning cricket鈥檚 passion with homeownership pride. The brand鈥檚 logo features prominently on RCB jerseys this year.

RCB COO Rajesh Menon welcomed the continued partnership, noting shared values of excellence and innovation. Following 41.3 million impressions in 2024, Birla Estates aims to surpass expectations this season through digital activations and fan engagement.

Infrastructure Urban

13 Jun 2025

Reliance, Diehl Advance Pact for Precision-Guided Munitions

Diehl Defence CEO Helmut Rauch and Reliance Group鈥檚 Founder Chairman Anil D. Ambani have held discussions to advance their ongoing strategic partnership focused on Guided and Terminally Guided Munitions (TGM), under a cooperation agreement originally signed in 2019.This collaboration underscores Diehl Defence鈥檚 long-term commitment to the Indian market and its support for the Indian Government鈥檚 Make in India initiative. The partnership鈥檚 current emphasis is on the urgent supply of the Vulcano 155mm Precision Guided Munition system to the Indian Armed Forces.Simultaneously, the 鈥淰ulc..

Infrastructure Urban

13 Jun 2025

Modis Navnirman to Migrate to Main Board, Merge Subsidiary

Modis Navnirman Limited has announced that its Board of Directors has approved a key strategic initiative involving migration from the BSE SME platform to the Main Board of both BSE and NSE, alongside a merger with its wholly owned subsidiary, Shree Modis Navnirman Private Limited.The move to the main boards marks a major milestone in the company鈥檚 growth trajectory, reflecting its consistent financial performance, robust corporate governance, and long-term commitment to value creation. This transition will grant the company access to a broader investor base, improve market participation, en..

Infrastructure Urban

13 Jun 2025

Global Capital Flows Remain Subdued, EMEA Leads in Q1 2025

The Bharat InvITs Association鈥檚 industry update for Q1 2025 shows subdued global capital flows, with investment volumes remaining at the lower end of the five-year range despite a late 2024 recovery. According to data from Colliers and MSCI Real Capital Analytics, activity in North America declined slightly, while EMEA maintained steady levels and emerged as the top region for investment in standing assets.The EMEA region now hosts seven of the top ten cross-border capital destinations for standing assets, pushing the United States鈥� share of global activity below 15 per cent. Meanwhile, in..