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Hindalco Industries, the metals flagship of the Aditya Birla Group, has unveiled a bold new brand identity, marking its transformation from a materials supplier to an engineered solutions provider. The refreshed identity underscores its role as a co-creator and problem solver, shaping the future of industries such as electric mobility, renewable energy, energy storage, semiconductors, and high-end electronics.

The brand identity was unveiled by Aditya Birla Group, Chairman, Kumar Mangalam Birla in the presence of industry leaders, policymakers, and business partners.

Speaking at the launch, Birla said, 鈥淭oday, Hindalco is a mini conglomerate in itself, with 52 plants across 10 countries producing a diverse portfolio of high-quality products that contribute to the global economy. We are committing Rs 450 billion across aluminium, copper, and specialty alumina businesses to deliver both upstream and next-generation high-precision engineered products鈥�. He added, 鈥淗indalco鈥檚 new identity reflects our role as a catalyst for change, a problem solver, and a co-creator of new solutions that power progress across industries. And above all, it embodies our commitment to always being a force for good.鈥�

The new Hindalco brand logo, featuring a bold and dynamic 鈥楬,鈥� represents forward momentum and reinforces the company鈥檚 role in shaping India鈥檚 industrial and sustainable future. This transformation is not just about advanced materials, it is about cultivating innovation, attracting top talent, and fostering a high-performance culture that drives continuous progress.

Satish Pai, Managing Director, Hindalco Industries, added, 鈥淭his marks a pivotal moment in Hindalco鈥檚 journey as we transition from a metals manufacturer to an innovation-driven solutions provider. Our investments in advanced materials, circular economy solutions, and cutting-edge applications will redefine manufacturing in India and beyond. The new brand identity, ENGINEERING BETTER FUTURES, reflects our core principles: Sustainability, Circularity, Durability, and Precision Engineering. These pillars form the foundation of our transformation, ensuring we create a lasting impact for generations to come.鈥�

Hindalco鈥檚 advancements are already revolutionizing industries and fostering strategic partnerships to accelerate innovation. In automotive and electric vehicles, its lightweight materials enhance efficiency and sustainability. In packaging, it is pioneering circular solutions to minimize waste and improve recyclability. Hindalco is also collaborating with battery manufacturers, developing specialized aluminium and copper materials for anode and cathode components, enabling the next wave of energy storage solutions. In aerospace and defence, it has played a crucial role in ISRO鈥檚 landmark projects like Chandrayaan and Mangalyaan, supplying high-performance materials that reinforce India鈥檚 space capabilities.

Sustainability remains a cornerstone of Hindalco鈥檚 transformation. The company is advancing its green initiatives with projects such as India鈥檚 first e-waste recycling plant by Birla Copper and a 100MW renewable energy project in Odisha, integrating wind, solar, and pumped hydro storage to provide stable, round-the-clock power.

For the fifth consecutive year, Hindalco has been recognized as the World鈥檚 Most Sustainable Aluminium Company in the S&P Global Corporate Sustainability Assessment (CSA) rankings. Its ongoing focus on energy-efficient production, waste reduction, and eco-friendly materials aligns with India鈥檚 ambitious net-zero goals.