JIIF-Backed Store My Goods to Cross $1 Million Funding Mark
06 May 2025
2 Min Read
CW Team
Store My Goods, a tech-enabled storage solutions startup,raises Rs 40 million in a growth funding round led by JITO Incubation and Innovation Foundation (JIIF) and family offices. The latest infusion is part of the company鈥檚 ongoing efforts to close a $1 million round, with participation from prominent family offices. The capital will be used to fuel expansion across new geographies, enhance technology infrastructure, and strengthen its leadership team.
Founded in December 2021 by Sudeep Gupta and Swati Gupta, Store My Goods offers on-demand, tech-enabled storage and warehousing services to both individuals and businesses. The company currently operates in five major Indian metros鈥擠elhi NCR, Mumbai, Bangalore, Hyderabad, and Pune鈥攁nd has successfully sold over 50,000 months of storage subscription for more than 5,000 customers.
鈥淪tore My Goods is addressing a rapidly emerging need in urban India with a tech-driven and scalable approach,鈥� said Jeenendra Bhandari, Chairman, JITO Incubation and Innovation Foundation (JIIF). 鈥淲e see strong potential in their business model and believe the founding team is well-equipped to lead the evolution of the storage solutions market in India. We are pleased to support their next phase of growth.鈥�
Store My Goods gained early recognition after appearing on Shark Tank India Season 1, which helped build consumer awareness and credibility. However, the current round has been led entirely by JIIF and family offices, signalling strong market validation.
鈥淭his round isn鈥檛 just about capital鈥攊t鈥檚 about acceleration,鈥� said Sudeep Gupta, Co-Founder & CEO of Store My Goods. 鈥淲ith the support of our investors, we aim to deepen our footprint in current markets, expand into newer cities, and scale our product and tech offerings to build a robust, customer-first storage ecosystem.鈥�
The startup solves multiple storage challenges across both consumer and business segments. On the consumer side, it caters to people dealing with space constraints鈥攐ffering storage during home renovations, relocations, or as an extension of their homes for seasonal items and personal belongings. For businesses, it serves as a scalable warehousing alternative鈥攈elping startups and SMEs manage inventory, promotional material, or archived documents without long-term lease liabilities.
With rising urban density, changing lifestyles, and increasing e-commerce penetration, India鈥檚 storage-as-a-service market is poised for disruption. Store My Goods is betting on this shift, backed by a full-stack tech platform, customer-centric service model, and a growing footprint in key Indian metros.
Store My Goods, a tech-enabled storage solutions startup,raises Rs 40 million in a growth funding round led by JITO Incubation and Innovation Foundation (JIIF) and family offices. The latest infusion is part of the company鈥檚 ongoing efforts to close a $1 million round, with participation from prominent family offices. The capital will be used to fuel expansion across new geographies, enhance technology infrastructure, and strengthen its leadership team.Founded in December 2021 by Sudeep Gupta and Swati Gupta, Store My Goods offers on-demand, tech-enabled storage and warehousing services to both individuals and businesses. The company currently operates in five major Indian metros鈥擠elhi NCR, Mumbai, Bangalore, Hyderabad, and Pune鈥攁nd has successfully sold over 50,000 months of storage subscription for more than 5,000 customers.鈥淪tore My Goods is addressing a rapidly emerging need in urban India with a tech-driven and scalable approach,鈥� said Jeenendra Bhandari, Chairman, JITO Incubation and Innovation Foundation (JIIF). 鈥淲e see strong potential in their business model and believe the founding team is well-equipped to lead the evolution of the storage solutions market in India. We are pleased to support their next phase of growth.鈥漇tore My Goods gained early recognition after appearing on Shark Tank India Season 1, which helped build consumer awareness and credibility. However, the current round has been led entirely by JIIF and family offices, signalling strong market validation.鈥淭his round isn鈥檛 just about capital鈥攊t鈥檚 about acceleration,鈥� said Sudeep Gupta, Co-Founder & CEO of Store My Goods. 鈥淲ith the support of our investors, we aim to deepen our footprint in current markets, expand into newer cities, and scale our product and tech offerings to build a robust, customer-first storage ecosystem.鈥漈he startup solves multiple storage challenges across both consumer and business segments. On the consumer side, it caters to people dealing with space constraints鈥攐ffering storage during home renovations, relocations, or as an extension of their homes for seasonal items and personal belongings. For businesses, it serves as a scalable warehousing alternative鈥攈elping startups and SMEs manage inventory, promotional material, or archived documents without long-term lease liabilities.With rising urban density, changing lifestyles, and increasing e-commerce penetration, India鈥檚 storage-as-a-service market is poised for disruption. Store My Goods is betting on this shift, backed by a full-stack tech platform, customer-centric service model, and a growing footprint in key Indian metros.
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