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Tim Hortons, the Canadian coffee brand, is set to establish its presence along major highways in India, capitalizing on the growing demand from Indian consumers. Having commenced its journey with the inaugural outlet in Delhi, Tim Hortons has successfully completed a year of operations in the country as of August. Presently, the brand has expanded to eight cities, boasting a total of 17 outlets. The company's upcoming focus involves opening new outlets along city highways, specifically along the Mumbai-Pune and Chandigarh routes. Reflecting on the past year, Tarun Jain, CEO of Tim Hortons India, shared his thoughts on the brand's remarkable journey. He emphasized the significance of learning from the market and adjusting offerings not only in terms of geographic locations but also various distribution channels, including high streets, malls, and even airports. Jain highlighted the successful introduction of local products in line with consumer preferences. He underlined the importance of market understanding before expansion, expressing enthusiasm for the upcoming expansion into multiple cities and regions. Looking ahead, Tim Hortons' expansion plans include the ambitious goal of launching 120 stores across different regions in India by 2026. Jain further explained their approach to expansion, considering factors such as market traction and momentum. This strategy involves entering neighboring clusters once a city is established, effectively exploring diverse distribution channels. The Mumbai-Pune expressway, for instance, naturally extends their presence. Regarding cuisine, Tim Hortons, known for its offerings like pinwheel samosas, baida roti cigar rolls, and chicken makhani ravioli pasta, has recognized Indian consumers' preference for local flavors. Jain pointed out that while consumers desire the authentic core products from the brand, they are also open to experimenting with local cuisine. This has led the brand to continuously innovate and reinvent its menu offerings, catering to the evolving preferences of its Indian audience. See also: Sollos introduces collection of high-end coffee tablesShanghumugham set to transform into Vibrant Food Street