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The era of toll fee exemption hoardings on National Highways (NHs) may soon come to an end, signalling a shift in the landscape of road infrastructure. This move reflects a broader initiative aimed at streamlining toll collection mechanisms and enhancing transparency in the road transportation sector. The decision to remove toll fee exemption hoardings signifies a step towards simplifying toll operations and improving the overall user experience for road travellers. By eliminating these hoardings, authorities seek to enhance efficiency and reduce clutter at toll plazas, thereby facilitating smoother traffic flow. The presence of toll fee exemption hoardings has long been a subject of debate, with concerns raised about their impact on toll collection processes and visual aesthetics along NHs. Their removal is expected to contribute to a cleaner and more organised toll plaza environment, benefiting both road users and toll operators. As the road transportation sector continues to evolve, efforts to modernise toll collection practices and enhance infrastructure efficiency are becoming increasingly prominent. The removal of toll fee exemption hoardings reflects a commitment to embracing technology-driven solutions and optimising resource utilisation in the road sector. While the removal of these hoardings may mark the end of an era, it also signifies a new chapter in the evolution of India's road infrastructure. By embracing progressive reforms and implementing best practices, authorities aim to create a more seamless and user-friendly transportation network that meets the needs of a rapidly growing economy.