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The Build Ahead Coalition has been launched by Xynteo, a purpose-driven advisory firm. It brings together key industry majors such as JLL, Godrej Construction, Lodha, JSW Cement, Stichting SED Fund, and Shell India. Build Ahead, an industry-first coalition, aims to bring together multiple stakeholders from India's construction value chain, including producers, consumers, financiers, and technology providers, to accelerate the use of low-carbon building materials, with the goal of assisting India in meeting its net-zero targets by 2070. The coalition aims to pursue three objectives: 1. Enhancing adoption of low-carbon building materials through increased awareness, defining application-based standards, and developing common definitions of low-carbon materials. 2. Improving access to new decarbonisation technologies and the financing required to enable building material manufacturers to reduce emissions from the production of these building materials. 3. Advocating for policies that encourage the procurement and production of low-carbon building materials. Also read: Target 900 MT coal production: Minister Ministry of Coal signs 16 agreements with bidders of coal mines