Puravankara enters into a new line of Uber-luxury homes
06 Dec 2019
3 Min Read
CW Team
Aligning with its strategy of disrupting Indian residential real estate market, Puravankara, one of India鈥檚 reputed residential builders, today announced the launch of a new residential line 鈥榃orld亚博体育官网首页 Collection鈥� in the Uber luxury space. With more than four decades of domain expertise, the company launched the World亚博体育官网首页 Collection, targeted at a niche demographic, to provide sustainable, futuristic and exclusive homes. It also announced the launch of its first project 鈥� Purva Atmosphere, under the new line of Uber luxury homes.
Puravankara has plans to add three to four properties in the next one to two years in this segment. The company will be selective in which project qualifies to be under the niche residential line.
Sharing his vision Ashish Puravankara, Managing Director, Puravankara, said, 鈥淭he evolved home buyers in 2020 will be looking for homes with a holistic living experience. Luxury for today鈥檚 home buyers do not mean marble floors or chandeliers on the ceiling; so as we at Puravankara have always been and will continue to remain agile and responsive to the customers鈥� needs. This gave birth to the idea of a niche brand, an identity and a holistic experience 鈥� World亚博体育官网首页 Collection which is not limited in the definition of luxury.鈥�
Abhishek Kapoor, COO-Residential, Puravankara, said, 鈥淏eing a homeowner has always been the big Indian dream. Today, a home buyer鈥檚 perception of a home has evolved dramatically; today鈥檚 home buyer is a global citizen. We are delighted to announce Purva Atmosphere, the first project under our new residential line. Among so many curated features at Purva Atmosphere, for the first time in India, we will be launching a housing project with an outdoor air filtration system. We are optimistic about the growth of this brand and are geared towards our exciting launch pipeline.鈥�
The three key elements that elevates a project to World亚博体育官网首页 Collection are large spaces of green openness; state-of-the-art home technology; and a curated holistic living experience.
Purva Atmosphere is the first flagship project under World亚博体育官网首页 Collection and is designed by renowned German architect Hadi Teherani. The project will have an air purification tower 鈥� Kurin, cleaning and purifying the air in and around the radius of the property, by discharging 1.3 million cubic meters of clean, pollution-free air every hour. The project provides high quality living experience to the customers with features like Google 亚博体育官网首页, pure drinking water off the tap, Miyawaki forest to name a few. Located in a fast- developing area like Thanisandra, Bengaluru, Purva Atmosphere has 2, 2.5 and 3 BHK spacious apartments with luxurious exteriors and interiors which are curated for home buyers who look for holistic living experience.
Photo caption: (L-R) Ashish Puravankara, Managing Director, Puravankara and Abhishek Kapoor, COO-Residential, Puravankara
Aligning with its strategy of disrupting Indian residential real estate market, Puravankara, one of India鈥檚 reputed residential builders, today announced the launch of a new residential line 鈥榃orld亚博体育官网首页 Collection鈥� in the Uber luxury space. With more than four decades of domain expertise, the company launched the World亚博体育官网首页 Collection, targeted at a niche demographic, to provide sustainable, futuristic and exclusive homes. It also announced the launch of its first project 鈥� Purva Atmosphere, under the new line of Uber luxury homes.Puravankara has plans to add three to four properties in the next one to two years in this segment. The company will be selective in which project qualifies to be under the niche residential line.Sharing his vision Ashish Puravankara, Managing Director, Puravankara, said, 鈥淭he evolved home buyers in 2020 will be looking for homes with a holistic living experience. Luxury for today鈥檚 home buyers do not mean marble floors or chandeliers on the ceiling; so as we at Puravankara have always been and will continue to remain agile and responsive to the customers鈥� needs. This gave birth to the idea of a niche brand, an identity and a holistic experience 鈥� World亚博体育官网首页 Collection which is not limited in the definition of luxury.鈥滱bhishek Kapoor, COO-Residential, Puravankara, said, 鈥淏eing a homeowner has always been the big Indian dream. Today, a home buyer鈥檚 perception of a home has evolved dramatically; today鈥檚 home buyer is a global citizen. We are delighted to announce Purva Atmosphere, the first project under our new residential line. Among so many curated features at Purva Atmosphere, for the first time in India, we will be launching a housing project with an outdoor air filtration system. We are optimistic about the growth of this brand and are geared towards our exciting launch pipeline.鈥漈he three key elements that elevates a project to World亚博体育官网首页 Collection are large spaces of green openness; state-of-the-art home technology; and a curated holistic living experience. Purva Atmosphere is the first flagship project under World亚博体育官网首页 Collection and is designed by renowned German architect Hadi Teherani. The project will have an air purification tower 鈥� Kurin, cleaning and purifying the air in and around the radius of the property, by discharging 1.3 million cubic meters of clean, pollution-free air every hour. The project provides high quality living experience to the customers with features like Google 亚博体育官网首页, pure drinking water off the tap, Miyawaki forest to name a few. Located in a fast- developing area like Thanisandra, Bengaluru, Purva Atmosphere has 2, 2.5 and 3 BHK spacious apartments with luxurious exteriors and interiors which are curated for home buyers who look for holistic living experience.Photo caption: (L-R) Ashish Puravankara, Managing Director, Puravankara and Abhishek Kapoor, COO-Residential, Puravankara
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