NBR Group purchases 9.65 acre in Bengaluru for residential project
27 Sep 2024
2 Min Read
CW Team
NBR Group, a real estate developer based in Bengaluru, has acquired a 9.65-acre land parcel in the Sarjapur-Mullur suburb of the city. This acquisition is strategically important as it opens the door for the development of a high-rise residential project covering 9 lakh square feet. The project is expected to generate a gross development value exceeding Rs 12 billion for the company.
Nagabushana Reddy, the Managing Director of NBR Group, noted that this area represents a mature market characterized by strong demand for residential real estate and a limited supply of land. He mentioned that this project signifies a significant expansion for NBR Group in the luxury housing segment, addressing the high demand for premium residential spaces in Bengaluru.
Sarjapur-Mullur has become one of Bengaluru's most sought-after residential destinations due to its strategic location between key hubs such as Whitefield, Electronic City, and the Outer Ring Road. Infrastructure developments, including the extension of the metro line and improved road connectivity, have led to a surge in housing demand in this region. The area is witnessing a boom in residential projects, particularly in the mid to high-end segment, as tech professionals and families seek affordable yet well-connected alternatives to central Bengaluru. Furthermore, the proximity of Sarjapur-Mullur to IT parks, educational institutions, and the upcoming peripheral ring road has enhanced its attractiveness as a promising residential area.
Additionally, Bengaluru's residential real estate market continues to grow robustly, fueled by sustained demand from homebuyers and investors. According to Square Yards, an integrated real estate prop-tech marketplace, Bengaluru's registered home sales value saw a substantial 30% increase over the previous quarter during the second quarter (Q2) of 2024, reaching Rs 196.31 billion by the end of June. The report indicated that the city experienced a significant 19% rise in registered residential transactions, totalling 28,356 units during the same period.
NBR Group, a real estate developer based in Bengaluru, has acquired a 9.65-acre land parcel in the Sarjapur-Mullur suburb of the city. This acquisition is strategically important as it opens the door for the development of a high-rise residential project covering 9 lakh square feet. The project is expected to generate a gross development value exceeding Rs 12 billion for the company.
Nagabushana Reddy, the Managing Director of NBR Group, noted that this area represents a mature market characterized by strong demand for residential real estate and a limited supply of land. He mentioned that this project signifies a significant expansion for NBR Group in the luxury housing segment, addressing the high demand for premium residential spaces in Bengaluru.
Sarjapur-Mullur has become one of Bengaluru's most sought-after residential destinations due to its strategic location between key hubs such as Whitefield, Electronic City, and the Outer Ring Road. Infrastructure developments, including the extension of the metro line and improved road connectivity, have led to a surge in housing demand in this region. The area is witnessing a boom in residential projects, particularly in the mid to high-end segment, as tech professionals and families seek affordable yet well-connected alternatives to central Bengaluru. Furthermore, the proximity of Sarjapur-Mullur to IT parks, educational institutions, and the upcoming peripheral ring road has enhanced its attractiveness as a promising residential area.
Additionally, Bengaluru's residential real estate market continues to grow robustly, fueled by sustained demand from homebuyers and investors. According to Square Yards, an integrated real estate prop-tech marketplace, Bengaluru's registered home sales value saw a substantial 30% increase over the previous quarter during the second quarter (Q2) of 2024, reaching Rs 196.31 billion by the end of June. The report indicated that the city experienced a significant 19% rise in registered residential transactions, totalling 28,356 units during the same period.
Next Story
Swamiraj Rebrands as House of Swamiraj, Announces Rs 210 Cr Project
In a strategic shift marking its evolution from a reputed builder to a lifestyle-focused brand, Swamiraj Constructions has rebranded as House of Swamiraj. With a two-decade legacy and over 1,700 homes delivered across the Mumbai Metropolitan Region (MMR), the company is embracing a new phase centred on community-driven, wellness-oriented living. The rebranding was unveiled via a digital campaign titled #BeyondDimensions, executed in three phases鈥攖easer, engagement, and launch. The campaign spotlighted the brand鈥檚 renewed commitment to designing homes that go beyond function to foster ..
Next Story
Morpho Dimensions Set to Cross Rs 1 billion Revenue in FY 25鈥�26
Morpho Dimensions, a venture of acclaimed architecture and design firm Morphogenesis, is transforming India鈥檚 office interiors landscape with a technology-first, design-led approach. With a secured orderbook of Rs 700 million and additional projects in the pipeline, the firm is confidently on track to cross Rs 1 billion in revenue in FY 2025鈥�26.聽By combining Artificial Intelligence (AI), Building Information Modelling (BIM), and Virtual Reality (VR), Morpho Dimensions enables clients to visualise and step into immersive, ready-to-operate workspaces within 90 days鈥攗shering in a new bench..
Next Story
TOTO鈥檚 NEOREST Surpasses 4 Million Global Shipments
TOTO has announced that its flagship smart toilet, NEOREST, has surpassed 4 million global shipments as of March 2025, marking a major milestone in the evolution of luxury sanitation and setting a new global benchmark in design-led hygiene innovation. Launched in 1993 with the aim to redefine conventional toilets, NEOREST has consistently merged cutting-edge technology with minimalist design. Over three decades, it has become a category-defining product, earning global acclaim with prestigious honours including the iF Design Award, Red Dot, and Green Good Design Awards. The integrate..
