IndiGo's new business class may cut prices by a third, impacting Air India
07 Jun 2024
2 Min Read
CW Team
Air India?s transformation progresses steadily as the Tata group endeavours to merge four airlines into two entities, initiates a comprehensive product upgrade exercise, and begins driving synergies in various operational aspects. Despite the concerted efforts of the new owners, the project is anticipated to require several more months to reach completion.
According to CEO & MD Campbell Wilson, speaking at the CAPA India Aviation Summit, the product upgrade encompasses 25,000 seats. Although the decision to undertake this upgrade was made in mid-2022, Wilson indicated that the entire process would not conclude until FY26. Additionally, Wilson mentioned the impending merger of Air Vistara with Air India, which is slated to be operationally completed by the end of the calendar year.
The magnitude of the transformation is substantial, as highlighted by Wilson, who cited the modernization of multiple outdated systems as a prime example. He emphasized the need to address various shortcomings within Air India, including outdated reservation systems, widespread use of Gmail for communication among employees, aging aircraft, and outdated componentry. Wilson acknowledged the challenges faced in accelerating the product upgrade, particularly due to ongoing supply chain constraints.
Despite Air India?s efforts towards transformation, competition remains active. IndiGo, India?s largest airline by passenger volume, is aggressively challenging Air India?s position. IndiGo has refined its low-fare strategy to perfection, dominating routes with dense traffic and even those with limited competition or attempts by regional carriers to stimulate the market.
In a significant departure from the traditional low-cost carrier model, IndiGo has announced plans to introduce business class service on domestic metro and business routes. CEO Pieter Elbers, speaking at the CAPA India summit, declared that IndiGo has moved away from the traditional low-cost airline station. This strategic shift includes placing a firm order for 30 Airbus 350-900 wide-body aircraft.
The decision to offer premium cabin services reflects IndiGo?s intent to directly compete with the Air India group, which currently provides premium cabin seats on Air India and Vistara flights. An industry veteran familiar with IndiGo?s operations noted that while the idea of premium cabin services had been under discussion internally for some time, the decision to proceed was influenced by the perceived shortcomings within the Air India group.
Air India?s transformation progresses steadily as the Tata group endeavours to merge four airlines into two entities, initiates a comprehensive product upgrade exercise, and begins driving synergies in various operational aspects. Despite the concerted efforts of the new owners, the project is anticipated to require several more months to reach completion.
According to CEO & MD Campbell Wilson, speaking at the CAPA India Aviation Summit, the product upgrade encompasses 25,000 seats. Although the decision to undertake this upgrade was made in mid-2022, Wilson indicated that the entire process would not conclude until FY26. Additionally, Wilson mentioned the impending merger of Air Vistara with Air India, which is slated to be operationally completed by the end of the calendar year.
The magnitude of the transformation is substantial, as highlighted by Wilson, who cited the modernization of multiple outdated systems as a prime example. He emphasized the need to address various shortcomings within Air India, including outdated reservation systems, widespread use of Gmail for communication among employees, aging aircraft, and outdated componentry. Wilson acknowledged the challenges faced in accelerating the product upgrade, particularly due to ongoing supply chain constraints.
Despite Air India?s efforts towards transformation, competition remains active. IndiGo, India?s largest airline by passenger volume, is aggressively challenging Air India?s position. IndiGo has refined its low-fare strategy to perfection, dominating routes with dense traffic and even those with limited competition or attempts by regional carriers to stimulate the market.
In a significant departure from the traditional low-cost carrier model, IndiGo has announced plans to introduce business class service on domestic metro and business routes. CEO Pieter Elbers, speaking at the CAPA India summit, declared that IndiGo has moved away from the traditional low-cost airline station. This strategic shift includes placing a firm order for 30 Airbus 350-900 wide-body aircraft.
The decision to offer premium cabin services reflects IndiGo?s intent to directly compete with the Air India group, which currently provides premium cabin seats on Air India and Vistara flights. An industry veteran familiar with IndiGo?s operations noted that while the idea of premium cabin services had been under discussion internally for some time, the decision to proceed was influenced by the perceived shortcomings within the Air India group.
Next Story
RentenPe and Mygate Partner to Transform Rent Payments in India
Through a strategic partnership, RentenPe and Mygate aim to streamline rent payments and promote financial inclusion by enabling rent-based credit scores for Indian renters. RentenPe, India鈥檚 first Rent Credit Score鈩� platform and a pioneer in rental fintech innovation, has entered a significant alliance with Mygate, the leading community management app in the country. This partnership will transform rent transactions for millions of Indian households by embedding RentenPe鈥檚 payment and rent credit scoring technology directly within the Mygate app. With this integration, all ren..
Next Story
Supreme Unveils New Brand Identity to Elevate Lifestyle
Supreme, a respected name in Indian real estate with a four-decade legacy, has announced a complete rebranding. The move includes the launch of a new logo and a revamped website, both reflecting the group鈥檚 refreshed vision to 鈥楨levate Lifestyle鈥�. This brand transformation represents more than a visual refresh鈥攊t marks a strategic shift in the company鈥檚 mission, visual identity and market positioning. The update will be visible across all of Supreme鈥檚 digital, social and offline communication platforms. At the core of the initiative is a renewed focus on purposeful design..
Next Story
Capri Loans Launches #TarrakiKeHaath Campaign Honouring India鈥檚 Everyday Heroes
Capri Global Capital Ltd (Capri Loans), a leading non-banking financial company, has unveiled its latest brand campaign, #TarrakiKeHaath, a powerful tribute to the everyday hands that build India 鈥� from kirana store owners and taxi drivers to dhaba workers, tailors, and carpenters. Narrated by Capri Loans鈥� long-standing brand ambassador and acclaimed actor Pankaj Tripathi, the campaign celebrates the dignity, resilience, and aspirations of self-employed individuals and small business owners who form the backbone of Bharat鈥檚 economy. Conceptualized by Rediffusion Brand Solutions, the..