Marico Limited, one of India鈥檚 leading FMCG companies, has announced its entry into the cold pressed oils segment with the launch of the Saffola Cold Pressed Oils range. This marks a strategic expansion of the Saffola brand, long associated with heart health and nutrition, into a rapidly growing category of health-forward cooking oils.
The new range introduces both Single Seed and Dual Seed variants, designed to preserve flavour, aroma, and nutrients through low-temperature extraction, making them ideal for everyday cooking. The oils aim to offer a balanced blend of monounsaturated (MUFA) and polyunsaturated (PUFA) fatty acids, supporting cholesterol management and long-term wellness.
Product Line-up:
- Dual Seed Cold Pressed Oils:
- Groundnut & Sesame
- Groundnut & Safflower
These blends offer rich flavour and a well-rounded fatty acid profile.
- Single Seed Cold Pressed Oils:
- 100% Groundnut
- 100% Sesame
- 100% Mustard
These variants provide authentic seed taste and essential fatty acids.
Speaking on the launch, Ashish Gopal, CEO 鈥� India Core Business, Marico Limited, stated, 鈥淭he cold pressed oils category is gaining strong traction. With Saffola鈥檚 heart-health legacy and consumer trust, we鈥檙e entering the segment not just to compete, but to lead. Our cold pressed oils are a blend of tradition, authenticity, and functional health benefits that today鈥檚 consumers demand.鈥�
With a legacy of over 50 years in promoting heart health, Saffola鈥檚 entry into the cold pressed oil market is a natural evolution, backed by its expertise in multi-source edible oils. The move aligns with growing consumer demand for clean-label and nutritious kitchen essentials.
The new range will be available across India, starting at Rs 356 for 1 litre of Mustard oil, Rs 506 for Groundnut, and Rs 719 for Sesame oil. Initial distribution will focus on quick commerce platforms, ensuring fast and convenient access for health-conscious households.
